Sunday, January 27, 2008

In the above picture, a 'Caution Wet Floor' board was placed near an Eatalica burger signboard. The board itself reads 'Oogling at the burger may involuntarily cause drooling which may in turn lead to a wet floor. Issued for your safety by the management of Eatalica restaurant'. An American-Italian Food Joint in Chennai, India, this restaurant is definitely appealing to Pathos and Logos. Asserting to the notion that the audience are hungry customers, this ad acts directly on the emotions of joy and fullfilment. It also appeals to humor but on a much more subtle level. For example, a walking customer stops and reads the sign. Chuckling at its witty humor, the customer realizes that the burger does, indeed, look appetizing and that to eat one at that very moment would bring about great joy and fullfilment. So..the only option that seems rational is to purchase one. The burger would not only satisfy hunger pains but would psycologically satisfy the regret of not buying one; putting at ease the thought of missing out on what seems to be the world's greatest burger. So, by this token, the author uses logos through a simple if/then factor. If the picture potentially causes drooling, then the actual product will down right nock my socks off! In the end, this ad demonstrates a good utilization of pathos and logos. It creates a positive awareness of the product; not only using humorous appeal to draw in the audience, but logical appeal to instigate action on the audience's part.

Monday, January 21, 2008

To me, writing is neither tedious nor fun. In fact, I find the actual process to be banal. However, the end result seems to outweigh the actual effort, and it is this insight alone that influences my perception of it. People put forth an strenuous amount of work to achieve perfection in the form of words. Whether the ultimate goal is to persuade, inform, or merely entertain, writers of all backround seek it. It is this perfection that permeates and instigates great writing for me. Witnessing countless works of art and seeing first hand how a great piece of writing can influence decisions, I have discovered that I want my writing to be analogous. For this to be plausible, though, I must first develop a good work ethic in terms of the writing process. As of now, my writing process is neutral. I tend to write nonchalantly without any interest or care in mind. My revision consists of a quick read over along with a few word changes, and the only thing that I seem to be remotely natural at is vocabulary. But that's just because I was drilled like a marine on it. In terms of my actual writing time, I tend to write quickly. This might hinder me in the end, but like I said in the beginning, I find the writing process banal. So, in order for my writing to improve, I believe I need to form a habit of slowing down. Not only would this improve the actual thoughts that I have to say, but it would most likely improve the tinier aspects of my writing such as syntax and structure. In the end, my writing needs experience and from this blogging, that is exactly what I plan to receive.